This package encompasses global content offerings – from Asian dramas and anime to European programming – capturing multicultural and diaspora audiences. It's designed to appeal to viewers seeking content in their native language or with international flavor, often with subtitles for broader accessibility. This diverse bundle enables DSP buyers to reach passionate niche communities: e.g., anime fans, K-drama enthusiasts, and overseas expat audiences. These viewers tend to be highly engaged and loyal, often binge-watching content.
Unique value proposition: access to devoted fanbases and global audiences on CTV – for instance, Rakuten Viki (an Asian drama streamer) boasts over 95 million registered users globally/global.rakuten.com, reflecting the scale and enthusiasm in this segment. Advertisers can tap into these fandoms in a brand-safe way through curated, legal streaming channels for international content.
The world's most popular anime streaming service, offering a vast collection of Japanese anime series (with ad-supported viewing options for non-subscribers)
Global platform for Korean, Chinese, and other Asian dramas/films with community-submitted subtitles, reaching a worldwide fanbase of K-drama and Asian entertainment lovers/global.rakuten.com
Streaming service dedicated to Korean shows, movies, and Kpop content, serving the Korean-speaking diaspora with latest episodes and classics
Korean FAST channel distributor (by Next Entertainment World) bringing premium K-dramas, K-pop, and Asian lifestyle channels to U.S. CTV platforms (e.g., curated Korean movie channels and music shows)
A European media network (part of Funke Mediengruppe) offering German-language news and entertainment channels on CTV, enabling reach to German-speaking audiences and Euro news consumers
ADTE is a unified, end-to-end CTV platform that seamlessly connects every step of the advertising journey, providing businesses with cutting-edge technological solutions to grow their brand through video.
