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Creative Lab

Ai Powered Brand-to-Ad Creative Studio

Brand-to-Ad Structure

Phase 1
Building a clear and strong brand identity
Buildingclear&strongbrand identity
Creative campaign language
Creativecampaignlanguage
Script writing and storyboard
Scriptwritingandstoryboard
Creative direction, AI-powered production, editing and animation
Creative directionAI-poweredproductionEditingand animation(30–60 secMaster Ad)
Phase 2

Creative Engine

Brand content
system that keeps your
brand active and evolving

Creative
concepts for
monthly content
generation

Content
production,
editing and
animation

A/B creative
variations
exploration

CTVActivation

News 12, Hallmark, DIRECTV, Paramount+, MLB, AMC, Fuse
Creative Lab by Adte is the
first complete brand-to-ad
system built for brands that
refuse to compromise.We pair award-winning creative orchestration with advanced AI production to build a tailored
creative system that never stops
evolving. Powered by Adte's CTV
technology, we don't just tell
your story, we deliver it to the exact audience at the precise
moment it matters most.
Kamil Mekhty

Kamil Mekhty

Creative Lead

LinkedIn
10 years in global agencies:McCann, Saatchi & Saatchi, BBDO, Y&R.10 years building brands independently.

Awards:

Eurobest, Golden Drum, The Clio Awards, Lürzer's Int'l Archive, Israel Brand Award Show 2024

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